Starwood Group of Hotels and Resorts Marketing Plan Essay

Starwood Group of Hotels and Resorts Marketing Plan - Essay Example The essay "Starwood Group of Hotels and Resorts Marketing Plan" aims at analyzing the profile of "Starwood group of Hotels and Resorts" company and recommending a one-year marketing plan for the company to improve the revenues and current standing of the company. The paper briefly touches upon the current standing of the group.Starwood has a large number of hotels worldwide naming a few: St. Regis, The Luxury Collection, Westin, Sheraton, Le Meridien, Aloft, Four Points, W, and Element. As of 31st December 2007, Starwood group’s portfolio included a total of 897 Hotels with 275,000 rooms across 100 countries that primarily cater to the upscale markets of the lodging industry. The company employs about 145,000 people and has its head quarters in White Plains, New York. Starwood has created a brand name for itself worldwide and has been able to gain a high number of loyal customers. The group has provided good service to customers and has received a number of positive feedbacks from the customers. The popularity of the group is seen clearly by its ranking in the Worldwide Top 10 hotels. Starwood has over 897 hotels worldwide which show the large operational scale. Starwood has grown by 3.0% in one year and this shows how rapidly the company is expanding and now has almost half the number of rooms as its biggest competitor. The main assets of a hotel are the properties owned by it. Starwood has ensured to get very distinct properties and has built the hotels in locations that are very sophisticated.

Analyzing Orwell's1984 Essay Example | Topics and Well Written Essays - 750 words

Analyzing Orwell's1984 - Essay Example This allusion to the wiping out of memories is symbolic of a process of erasing memories, by which actually the sense of self within each and every human being is erased, culture is erased (Orwell, Chapter 4). In chapter 5 of the book, one understands that the Party is in a process of destroying many words which are supposed to be useless from the language (Orwell, Chapter 5). The reason for this is spelled out by Syme, a friend of Winston, when he says, â€Å"in the end we shall make thoughtcrime literally impossible, because there will be no words in which to express it† (Orwell, Chapter 5). Here, thoughtcrime is the act of thinking against the Party and its laws. With this kind of progression of the narrative, the author has shown that people are deprived even of their power to think, disagree and dream; people are totally dehumanized (Orwell, Chapter 5). Loss of privacy is the most important aspect of the dehumanization process. In this novel, the face of the Big Brother a nd the caption, â€Å"Big Brother is watching you† follow the people everywhere thereby depriving them of even a moment of privacy (Orwell, Chapter 1). Even the â€Å"swirl of gritty dust† that enters with Winston into his apartment building is suggestive of the helplessness of people like him to have some personal space and time (Orwell, Chapter 1). Then there is this instrument on the wall, the tele-screen, which forces all to listen to what it says, through days and nights, so that nobody is allowed even the privacy for thought (Orwell, Chapter 1). When people have such voices screaming into their eardrums constantly, they become more like listening machines. Again, a helicopter is also seen sneaking into people's lives from the sky (Orwell, Chapter 1). By depicting these three presences- the Big Brother, the tele-screen and the helicopter- Orwell has in the very first page of his novel, made the readers apprehend that they are entering a world totally mechanical, y et very familiar in terms of certain aspects of modern life. As we read on, it is also communicated that the tele-screen is a receiver as well as transmitter (Orwell, Chapter 1). It is transmitting all the visuals and sounds that the protagonist made, to the thought police (Orwell, Chapter 1). From this moment, the reader actually enters the world of absolute power where, â€Å"you had to live-did live, from habit that become instinct- in the assumption that every sound you made was overheard, and, except in darkness, every moment, scrutinized† (Orwell, Chapter 1). The first chapter of this novel, in this manner, strongly predicts the drama that is about to be unraveled yet keeps the reader hooked to the text and yearning to read more. Chapter 6 unfolds another horror of living in the world controlled by the Party and Big Brother- there is no sexual freedom, no freedom to love a person from the other gender (Orwell, Chapter 6). The reason behind this is explained as given in the following paragraph: The aim of the Party was not merely to prevent men and women from forming loyalties which it might not be able to control. Its real, undeclared purpose was to remove all pleasure from the sexual act. Not love so much as eroticism was the enemy, inside marriage as well as outside it. All marriages between Party members had to be approved by